Tourism Australia tasked us with getting more Americans to visit the land down under. We proposed a simple solution: turn Australians living in America into ‘diplomates’ for their beautiful country. Armed with colorful, informational tinnies, these diplomates would take Super Bowl parties by storm and convince the masses to visit Australia.
Agency: Droga5 | AD: Ryan Fitzgerald | CW: Jim Curtis | Design: Kelsey Plantas and Kelsey Lynch